Local SEO is more related to a business listing and more focused on location-based searches,
You may have seen the searches like!
- Lawyers near me
- Doctors in Delhi
- Coffee shop in Boring Road, Patna
- Electrician in Ashok Nagar, Ranchi
These all are examples of location-based searches and come under the local SEO.
There are many places where you can do the listing for the local SEO, these are given below!
- Local directory
- Industry-related local sites
- Local partner sites
- The local chamber of commerce sites
- Local newspaper sites
In all these listing, the maximum number of searches are being done on the Google searches (At least in the USA around 80%),
Even in India, the maximum local business listing and searches are done on Google searches,
So knowing the google business listing is very important in terms of local SEO.
Google local listing:-
As we discussed above that these searches normally come with location-based searches,
It can be further narrowed down by the specific location,
Like Doctors in Delhi will be Doctors in Punjabi bagh, Delhi.
Google my business is a example of Local SEO,
We can do the Google my business listing by these steps,
STEP1:-Enter your business Name
Here you will have two choices
- Create a new business or
- Claim and existing business
Step-2:-Enter your address
Step-3:-Enter your exact location
Step-4:-Choose a category
Step-5:-Enter your phone number and website(optional)
Step-6:-Verify your listing
Step-7:-Optimize your listing further
Local search engine optimization is a very wide subject to know, I have just discussed in this blog a few steps related to listing with google business & its meaning,
Given below are the common practices for the local-SEO,
- Keywords research
- Short & sweet urls
- Keywords in H1,title tag & Urls
Also, you can use these trending practices for Local SEO,
- Create a Facebook page
- A social listing like Twitter, Linkedin, Twitter, and Instagram
I will come with detailed tricks for it