On-Site SEO basically is related to all the activities which we do for SEO on our own website.
SEO of a website can be done in many ways but in that two(2) are in the regular practice and most popular,
These 02 (two) are given below!
1.On site SEO or on page SEO
2.Off page SEO
As this discussion for the On-site SEO but I will like to explain about the off-page SEO also,
It is all about getting backlinks, if you manage to get a lot of good backlinks from high-ranking websites half of your off-page SEO is done.
Tips for URLs optimization of on-site SEO:-
The URLs optimization is done in many ways,
1.Make your URls short
The short and simple URLs always work better than long URLs as it makes it very easy for Google to understand the intent of the content.
Example of short URLs
2. Use the keyword in the URL
Using keywords in URL affects too much the on-site SEO,
If you use a keyword especially the targeted keyword then it tells Google that this page is about that keyword and clear the intent of the blog to google.
The below image is showing the example of a keyword in URL,
3. Use Hyphens as a word separator in on-site SEO:-
When you are writing URLs in on-site SEO and using more than one word in the URLs, always use Hyphens as word separators in place of spaces or underscore.
Example of the URLs with hyphens
4. Avoid using Date in URLs in on site-SEO:-
If you use Date in the URLs in on-site SEO then it will make it lengthy and also create confusion during the time of the update of the post or website,
For example, if you put years like 2020 and now you want to update the page in 2021 then it will not make any sense.
5. Avoid using title tags in on-site SEO:-
Using title tags in the URLs is also not a good practice as it makes it lengthy and makes it difficult in making any change in the future.
Example of the URLs with the title tag
After adding the last tips, I am concluding the blog with the message that URLs optimization is one of the most important parts of on-site SEO,
The whole purpose of optimization is that Google understands the intention of your content and understands what your blog is for.