I think you may have faced this question on several occasions from your surrounding as a digital marketer,
Digital marketing means making videos on Youtube!
If not yet, be prepared for it,
As a digital marketer, you will face it,
This post is for all my good friends,
Who is always asking me about Digital marketing and its interrelation with Youtube?
As you market the door of your product to door, in the store, through different modes of traditional marketing techniques like newspaper, tv, radio, banner, poster, hoardings, etc.
Similarly,
Digital marketing is a marketing technique for marketing your products on different digital marketing platforms like Youtube, Google, Facebook, Twitter, Instagram.
Digital marketing is a way of marketing your products and services digitally.
Often people compare digital marketing with just youtube videos, Instagram reels, Tiktok videos, etc but
Youtube is just a platform for digital marketing like others and
You can use this platform for many purposes like advertising your products, video content marketing, Online teaching videos, etc.
Now some brief history about internet in India:-
The first publicly available internet service in India was launched by state-owned Videsh Sanchar Nigam Limited (VSNL ) on 15 Aug 1995.
Integrated Services Digital Network (ISDN) access was introduced in 1997.
Source from Wikipedia about internet in India
The digital advertising industry across,
India had a market size of around 199 billion Indian rupees in the financial year 2020 and
which is an increase from just 47 billion Indian rupees in the financial year 2015.
This will reach around 539 billion rupees by the financial year 2024, indicating a big growth in the industry segment.
Now over the original topics,
The start of Digital marketing is from the development of the web 1.0 platform in the year 1990 & helped to find out necessary information from the web.
In India, it is started with India Mart B2B marketplace in the year 1999 and the second turning comes into the digital marketing arena after the launch of Flipkart in the year 2007.
The story still continues with,
The launch of many online platforms like,
Zomato, Ola, Myntra, Snapdeal, Paytm, Fristcry, etc. list is too long that I will have to dedicate an entire article.
Now let me introduce, India’s top 5 Digital marketing agencies!
Conclusion:-
So final thought over the topics,
Digital marketing is the sea in which youtube is the boat, which provides businesses to interact with the users also
You can advertise on youtube by using different techniques like display ads, Banner ads, Content ads, and many more.
Youtube is an integral part of digital marketing like other platforms and
For understanding it,
The example of products commercial in traditional marketing which required mediums like TV, Radio, etc. so it is a medium of marketing.
Thank you!